Privacy Policy

Last updated: April 2026

At AURATA, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you visit our website or make a purchase.

Information We Collect

We collect the following types of personal information when you interact with our website:

  • Identity information: Full name, email address, phone number.
  • Shipping information: Delivery address, billing address.
  • Payment information: Credit card details, billing information (processed securely through our payment providers; we do not store full card numbers).
  • Browsing data: IP address, browser type, device information, pages visited, time spent on site, and referring URLs.
  • Account information: Username, password (encrypted), order history, and subscription preferences.

How We Use Your Data

We use the information we collect for the following purposes:

  • Order fulfilment: Processing and shipping your orders, sending order confirmations and tracking information.
  • Marketing communications: With your explicit consent, we may send you promotional emails about new products, special offers, and skincare tips. You can unsubscribe at any time.
  • Product improvement: Analysing browsing behaviour and feedback to improve our website, products, and customer experience.
  • Customer support: Responding to your enquiries, processing returns, and resolving any issues with your order.
  • Legal compliance: Meeting our legal and regulatory obligations.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

  • Essential cookies: Required for the website to function properly (e.g., cart functionality, session management).
  • Analytics cookies: Help us understand how visitors use our site so we can improve performance and content.
  • Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

Third-Party Sharing

We do not sell, rent, or trade your personal information. We share data only with the following trusted third parties, strictly as needed to operate our business:

  • Payment processors: Trusted third-party payment providers for secure transaction processing.
  • Shipping carriers: To deliver your orders.
  • Analytics providers: To help us understand website usage and improve our service (data is anonymised where possible).
  • Email service providers: To send transactional and marketing communications with your consent.

Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal data:

  • Right to access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of any inaccurate or incomplete data.
  • Right to erasure: Request deletion of your personal data ("right to be forgotten").
  • Right to restrict processing: Request that we limit how we use your data.
  • Right to data portability: Receive your data in a structured, commonly used format.
  • Right to opt out: Opt out of the sale of personal information (CCPA) or withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us at privacy@aurataskin.com. We will respond to your request within 30 days.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

  • Order data: Retained for 7 years for tax and accounting purposes.
  • Marketing data: Retained until you unsubscribe or request deletion.
  • Browsing data: Anonymised or deleted after 26 months.

Data Security

We implement industry-standard security measures to protect your personal information, including SSL encryption, secure payment processing, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at privacy@aurataskin.com.